Ernst Keller

Ernst Keller, lovingly known as the “father of Swiss design.” The year is 1918 and Keller just received a teaching position at the Kunstgewerbeschule (literally translated “arts and crafts school”) in Switzerland. His teachings mark the beginning of the grid systems for which Swiss Style is known, and his belief that design should adapt to content placed focus on the importance of typefaces. Little did Keller know, some of his students would become the forefront runners in the creation of the International Typographic Style movement. Shall we call them the sons of Swiss Style? (Swiss Style PrintMag)

Poster designs by Ernst Keller (via MOMA)

Budrick, Callie. “Swiss Style: The Principles, the Typefaces & the Designers.” PRINT, PRINT, 16 Sept. 2020, www.printmag.com/post/swiss-style-principles-typefaces-designers.