Armin Hofmann
Armin Hofmann, along with Emil Ruder, founded the Schule für Gestaltung (School of Design) in 1947. Hofmann began teaching and was often regarded as unorthodox in his ways. Much of his work focused on elements of graphic form while remaining simple and objective. His compositions, having been influenced by Ernst Keller’s teachings, often made use of typography over illustration. Hofmann’s curriculum has been somewhat adapted, yet is still taught today at the School of Design in Basel, Switzerland. (Swiss Style PrintMag)
Over in Basel, Armin Hofmann was exploring a similar but nonetheless distinctive approach. His work gives even greater weight to typography and employs striking tonal contrasts. Hoffman held a teaching appointment at Yale University in the mid 1950s, and was instrumental in bringing the Swiss style to the United States. (Swiss Design 99Designs)
Over in Basel, Armin Hofmann was exploring a similar but nonetheless distinctive approach. His work gives even greater weight to typography and employs striking tonal contrasts. Hoffman held a teaching appointment at Yale University in the mid 1950s, and was instrumental in bringing the Swiss style to the United States. (Swiss Design 99Designs)
Work by Armin via PrintMag
Bigman, Alex. “What Exactly Is Swiss Design, Anyway?” 99designs,
99designs, 24 Jan. 2020,
99designs.com/blog/design-history-movements/swiss-design/.
Budrick, Callie. “Swiss Style: The Principles, the Typefaces
& the Designers.” PRINT, PRINT, 16 Sept. 2020,
www.printmag.com/post/swiss-style-principles-typefaces-designers.
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